The Midlife Wellness Gap
Women in midlife face a trust gap in wellness technology. Most wearables are built for short
fitness cycles—not the sustained capacity needed across decades. They're uncomfortable at night,
interrupt routines with constant charging, and treat your intimate body data as a commodity.
The result? People stop using them. Not from lack of motivation, but because the products lose relevance.
Midlife deserves tools built for the long game—anything less is a disservice to the people who need
wellness technology most.